Zephra
Intelligence dashboard
Zephra
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Intelligence
ADMINIntelligence
Alerts
Online Store
Store Performance
Marketing Efficiency
Wholesale
Wholesale Summary
Top Products
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✦ AI Cross-Channel Analysis
Claude analyses your ads + sales data together for cross-channel insights
Revenue over time
Top products by revenue
Top customers
Revenue by product type
✦ AI Sales Recommendations
Claude analyses your sales data and suggests specific actions to grow revenue
Google Ads Performance
Connect your Google Ads account to see campaign data alongside sales
Conversion tracking needs attention
One or more conversion actions have no recent data. ROAS and CPA figures may be unreliable until tracking is fixed.
Ad spend vs revenue by month
Campaigns
✦ AI Ads Analysis
Claude analyses your ads + sales data together for cross-channel insights
Campaign metrics — Impression Share & Quality
| Campaign | Budget/day | Bid strategy | Impr. share | Lost (budget) | Lost (rank) | Qual. score |
|---|---|---|---|---|---|---|
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Brand vs Non-Brand split
Campaigns containing "Brand" or "Zephra" are classified as Brand. Everything else is Non-Brand.
| Segment | Spend | % of spend | Clicks | Conv. | Conv. value | CPA | ROAS |
|---|---|---|---|---|---|---|---|
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PMax channel performance
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Product-level performance
| Product | Clicks | Conv. | Conv. value | Cost | ROAS |
|---|---|---|---|---|---|
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Audience performance
Landing page performance
Asset performance labels
Conversion tracking health
Optimisation score
Meta Ads Performance
Connect your Meta Ads account to see campaign data
Funnel Stage Rollup
Campaigns grouped by funnel stage (detected from campaign name). Stages: TOF, TOM, MOF, BOF.
| Stage | Spend | % of spend | Revenue | ROAS | Freq. | Target % |
|---|---|---|---|---|---|---|
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Ad spend vs revenue by month
Campaigns
Placement performance
Age & gender breakdown
Campaign overview
| Campaign | Status | Spend | Results | Value | ROAS | CPP | CTR | Freq |
|---|---|---|---|---|---|---|---|---|
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Ad performance & classification
| Ad | Campaign | Stage | Spend | Purch | Value | CPP | Reach | CTR | Freq | Class | Action |
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⚡ Marvel Math — Ad Classifier
CPP × frequency matrix. Hero = scale · Civilian = wait · Sidekick = monitor · Villain = kill
| Stage | Good CPP | Bad CPP | Freq Green | Freq Red |
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Ad classifications are shown in the merged table above.
✦ AI Meta Ads Analysis
Claude analyses your Meta campaigns and creative performance
Site Stats
Sessions, conversion rate, referrers, devices, and geo breakdown.
Top referrers
Devices
Countries
Business Overview
EE 7.0 mirror — numbers ready to copy into your EE calendar. Auto-filled from Shopify, Google Ads & Meta.
Revenue
Sales Stats
Expenses
Advertising
Variable Costs & Fulfilment
Fixed Costs
Loans
Profit
Forecast — Revenue
Forecast — Media Spend
Wholesale
Manual inputs are saved to your portal and persist across sessions. Auto-filled values update when you change the date range.
Projections & Inventory
Stock snapshot, sell-through velocity, and revenue forecasts.
Revenue Forecasts (Online)
—30-Day Revenue Trend (Online)
🔥 Top Velocity (30d)
⚠️ Stock-Out Risk
Forecasts: linear regression on 180 days. Stock data live from Shopify.
Attribution
Order-level source attribution via UTM, referrer, and first-click cookie matching.
Revenue by Channel
Top Campaigns
New Customer Acquisition by Channel
Order-Level Attribution
—Layered matching: UTM → Referrer → First-click cookie. Add UTMs to ads for best match rates.
Klaviyo
Email campaigns, flows, list growth, and attributed revenue.
Klaviyo API key required
Add your Klaviyo private API key in the Settings tab to pull email data automatically.
Recent campaigns
| Campaign | Sent | Opens | Clicks | Revenue |
|---|---|---|---|---|
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Active flows
Lists
Settings
Configure targets, costs, and integrations for the Intelligence dashboard.
Targets & Thresholds
Set your benchmark targets for KPI status lights and alert triggers.
Fixed Costs
Monthly fixed costs used in Business Overview profit calculations.
Developer Keys
API keys for platform integrations. These are stored locally in your browser only.
AI Prompts
Customise the system prompt used when AI analyses your data.