Zephra
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Zephra
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Admin portal
ADMINWelcome back. Select a section to get started.
Product page settings
Link products below. Only sections with linked products will appear on the product page.
Finishes
Sizes
Shapes
Add-on Products
Optional extras shown on the product page. Customers select one before adding to cart.
Documents
These URLs are shared across all linked finishes when you save.
Intelligence
Revenue over time
Top products by revenue
Top customers
Revenue by product type
✦ AI Sales Recommendations
Claude analyses your sales data and suggests specific actions to grow revenue
Google Ads Performance
Connect your Google Ads account to see campaign data alongside sales
Ad spend vs revenue by month
Campaigns
✦ AI Ads Analysis
Claude analyses your ads + sales data together for cross-channel insights
Campaign metrics — Impression Share & Quality
| Campaign | Budget/day | Bid strategy | Impr. share | Lost (budget) | Lost (rank) | Qual. score |
|---|---|---|---|---|---|---|
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PMax channel performance
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Product-level performance
| Product | Clicks | Conv. | Conv. value | Cost | ROAS |
|---|---|---|---|---|---|
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Audience performance
Landing page performance
Asset performance labels
Conversion tracking health
Optimisation score
Meta Ads Performance
Connect your Meta Ads account to see campaign data
Ad spend vs revenue by month
Campaigns
Placement performance
Age & gender breakdown
Ad creative performance
| Ad name | Campaign | Spend | Reach | Clicks | CTR | Purchases | Value |
|---|---|---|---|---|---|---|---|
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⚡ Marvel Math — Ad Classifier
CPP × frequency matrix. Hero = scale · Civilian = wait · Sidekick = monitor · Villain = kill
| Stage | Good CPP | Bad CPP | Freq Green | Freq Red |
|---|
Campaign classification
| Campaign | Stage | Spend | Purchases | CPP | Frequency | Class | Action |
|---|
✦ AI Meta Ads Analysis
Claude analyses your Meta campaigns and creative performance
Profit & Loss
Auto-filled from Shopify, Google Ads & Meta. Enter manual costs below.
Revenue
Sales Stats
Expenses
Advertising
Variable Costs & Fulfilment
Fixed Costs
Loans
Profit
Forecast — Revenue
Forecast — Media Spend
Wholesale
Manual inputs are saved to your portal and persist across sessions. Auto-filled values update when you change the date range.
Users & clients
Add wholesale client
Invoice billing details (optional — overrides Shopify address on invoices)
Wholesale clients
No clients yet.
Add staff user
Staff users
Client statement
Order history